Competitive Intelligence

How can we radically improve competitive analysis to efficiently understand and report financial and clinical drug information?

The Problem

Business analysts at AstraZeneca (AZ) regularly research and report on their competitors in order to help leaders understand which programs and product lines to prioritise.

Too much time is spent gathering relevant data across multiple sources, and that information is already outdated by the time leaders receive it.

The Method

The Results

Within 2 months, we were able to give hundreds of analysts at AZ instant access to competitive data, that can be used to inform strategic decision making at the highest levels of the organisation.

Working with analysts and developers at AZ, pebble {code} provided an efficient product that cuts hundreds of man-hours every month - time that can be better spent on analysis rather than stuck in the collection phase - therefore saving AZ valuable time and money.

The Future

Efficiency from start to finish - that means timely decisions and more value for shareholders.

Working with pebble {code} has been a pleasurable, productive and successful collaboration. Innovative, flexible, creative and responsive are all words I would use to describe pebble {code}. I look forward to hopefully being able to working with them again.

Ed Johnson, Senior Business Intelligence Architect, AstraZeneca

Want to make your team more efficient? pebble {code} has you covered.

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